My Nu Leng
Using clear and clean branding with an eclectic, rebellious sound
Intro
My Nu Leng is a dynamic electronic music duo based in Bristol, UK. Renowned for their eclectic blend of bass-heavy genres, they seamlessly merge elements of house, grime, garage, and drum and bass, creating a distinctive sound that captivates audiences worldwide. Since their emergence on the scene, they have gained widespread acclaim for their innovative productions, DJ sets, and remixes, earning spots on prestigious labels like Black Butter Records and Shogun Audio.
Challenge
- Help these artists get off the ground with a visual identity that would turn heads on flyers, posters and merch
Key Ideas & Insights
Sharp and salient lines that stand out on an overcrowded line-up poster
The main idea behind this design was to create something distinctive and dynamic to show energy and ensure their visual identity matched their sound – different and bold. We opted for angular shapes which encapsulate the text and add an extra dynamic to the type.
