Strategic Brand &

Web Design

I’m Todd, Creative Director of Electric Mustard. Since starting the studio back in 2012, I’ve been helping businesses big and small to find their voice, evolve their brand and rediscover their spark.



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How We Work

Design isn’t just a process. When done well, it’s about building relationships, about helping clients achieve great things through connection, consultation and collaboration.

In short, it’s a proper partnership

Here’s what that partnership looks like when you work with us.

Our Approach


First we talk. And, more importantly, we listen.

This is how we get to the core your brand’s DNA. Doing this before we put pen to paper – or pixel to page – makes sure we get a real understanding of what you need, and you get our best work. 


Next we think.

About what makes you unique, about what makes you stand out. About how best to bring those ideas to your audience in a way that fires imagination and stirs emotion. From grand plans to fine detail, we find new, exciting ways to tell your story and turn customers into fans. 


And finally, we create.

When it comes to shaping your story and engaging your audience, we never lose sight of the central character. You. We want our expertise and energy to reignite your love for your brand. We don’t just want to make you happy, we want to we want to change the way you feel about your business.

My Skills

My Network


Brand Strategy

Brand Activation

Web Design

UI / UX Design


My Network

My Network



Animation / Motion

Why Work With Us

You’ve heard our pitch, so we’ll hand over to some of our clients to talk you through this one.

From the start I was extremely impressed with their approach in really ‘getting to know their client’ with a very comprehensive client discovery meeting.

The output of which has provided really useful insights that we hadn’t thought of and now acts as the ‘pillars’ for our creative campaign and rebranding exercise. Todd has expertly guided us through our rebranding and provided much wider marketing support to ensure that all creative elements are aligned across our businesses.  I have worked with many large London agencies previously and I can say that the work we have had from Todd and the team is highly innovative and of the highest quality.

Laura Moran

Managing Director

Asking Electric Mustard to lead the refresh the RBC look and upgrade of our site was one of the best decisions we've made in 5 years of running the club. Todd quickly understood what we were looking for and built a slick, user-friendly brand ID kit that we use in all our day to day comms, socials and design work. The wordpress site has given us lots of flexibility to grow whilst holding a strong look and feel. Todd has been a great support since that project and he is our go-to on digital and brand ID Qs.

Ben Keene


We put Todd in the impossible position of designing a brand in two weeks with minimal information. Not only did he do it, he did it with calm objectivity & professionalism.

James Whetler


As a long standing CEO I have a very clear vision for my business, and any type of rebrand is always a huge undertaking. At least that was the case until we met Todd. To say he nailed the brief is almost an understatement. The team and I were blown away by the results and are incredibly proud of how our brand has evolved. Easy to work with, delivers on time and on budget, honestly couldn't ask for more.

Guy Robinson

CEO / Founder