Web Design
Brand Strategy

TVL Group

Motion: Mateusz Rydzik

Securing a new identity

In the fight against vehicle crime, TVL (Trade Vehicle Locks) is on a mission to protect, innovate and educate. They are the true driving force - the gold standard in security products when it comes to design, production and strength. 

As they’ve evolved they’ve grown. Additional, complementary companies have given them strength in numbers, but a presentation problem. They approached us to help and we re-invented them as a group, with all stakeholders aligned and working as part of a coherent entity – the TVL Group.

Locking it up

At the centre of the new identity sits a shield, that universally recognised icon of trust and strength, two key pillars of the TVL Brand. The inner structure features thin lines with slanted shapes, which gives the appearance of forward momentum, representing the brand’s precision and agility.

We used the very best product renders alongside bold messaging. This positions TVL as a top-flight premium product and leaves the customer with no room for doubt that they’re the leaders when it comes to confidence and peace of mind when protecting their livelihood. 

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